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Research Thursdays

Research Thursdays

On Thursday afternoons, Audencia Business School’s departments and institutes organise research seminars featuring faculty members and guests from other French and international academic institutions.
The intense research activity of Rn’B Lab members is highlighted in the workshops and seminars organised by the laboratory and the leaders of Audencia’s five research areas.

10 Oct

Research: Artificially Intelligent CRM.

Methodology: Literature skills and Software.

Charles HOFACKERFlorida State UniversityMarketing
10 OctCost Pass-through and Market Linkages.Piotr SPIEWANOWSKIVistula UniversityFinance
03 OctComment les musiciens indépendants font face à la précarité dans les industries culturelles et créatives : retour sur un travail de thèse et nouvelles perspectives.Jérémy VACHETAudencia Business SchoolCommunication & Culture
19 SeptSuivre les affects numériques : un travail de tisserand.Julien PIERREAudencia Business SchoolCommunication & Culture
12 SeptRise of the Machines?: Customer Engagement in Automated Service Interactions.Linda HOLLEBEEKMontpellier Business School / Tallinn University of TechnologyMarketing
05 SeptBond Market Access and Acquisitions: Can Credit Rating Agencies Mitigate the Overinvestment Problem?Magnus BLOMKVISTAudencia Business SchoolFinance
20 JunChinese Cultural Heritage Brands: A Brand Culture Approach.Jonathan SCHROEDERRochester Institute of Technology, New YorkCommunication & Culture
13 JunExchange Rates and Commodity Prices.Evgenia PASSARIUniversité Paris DauphineFinance
16 MayThe Valuation of Corporate Social Responsibility - A Willingness-to-Pay Experiment.Sébastien POUGETToulouse School of EconomicsFinance
09 MayNudging healthier diets? Yes, we can.Maggie GEUENSGhent UniversityMarketing
25 AprMaquetter : apprendre avec ses mains.Nicolas MINVIELLEAudencia Business SchoolCommunication & Culture
04 Apr"These are MY data": The role of psychological ownership on privacy-related decision-making.Caroline LANCELOT-MILTGEN & Matthieu MIFSUDAudencia Business SchoolMarketing
04 AprAgency Cost and Firm Productivity.Milo BIANCHIToulouse School of EconomicsFinance
21 MarTweeting to the world or enjoying the moment? The effects of social media engagement on recall and recommendation of a service experience.Adrian PALMERHenley Business SchoolMarketing
21 MarMédiation et innovation sociale par le design au service de la santé mobile : apports et limites des méthodes visuelles, créatives et narratives à une recherche-projet sur le sommeil.Marie-Julie CATOIR-BRISSONUniversity of NîmesCommunication & Culture
07 MarThe profit-with-purpose corporation: a new model of corporate governance for responsible innovation.Kevin LEVILLAINMINES ParisTechFinance/CSR
07 FevResearch at the intersection of marketing and public policy.Graciela CARRASCOAudencia Business SchoolMarketing
10 JanNovel Retailing: a historical overview and future trends through innovation lens.Latchezar HRISTOVAudencia Business SchoolMarketing
10 JanRecursive Preferences, the Value of Life, and Household Finance.François LE GRANDEM LyonFinance
06 DecWorkshop Dysfunction.Philippe MAIRESSEAudencia Business SchoolCommunication & Culture
06 DecThe Private Production of Safe Assets.Marcin KACPERCZYKImperial College of LondonFinance
06 DecThe effects of mindfulness on managerial experience and practice.Michaël ROUXAudencia Business SchoolMarketing
29 NovEngagement and Knowledge of Politics: US 2016.Chris WELLSUniversity of Wisconsin-MadisonCommunication & Culture
20 NovHow to publish in generalist or specialist outlets ? The case of Journal of Business Research and Journal of Interactive Marketing.Charles HOFACKERFlorida State UniversityMarketing
08 NovThe Implications of Financial Innovation for Capital Markets and Household Welfare.Raman UPPALEDHEC, LondonFinance
04 OctExploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study.Céline DEL BUCCHIA, Caroline LANCELOT-MILTGEN, Christel Antonia RUSSEL & Claire BURLATAudencia Business School & American University Washington DCMarketing / Communication & Culture
04 OctStaged Financing: By whom, when and why?Magnus BLOMKVISTAudencia Business SchoolFinance
06 SepThe Contribution of Frictions to Expected Returns. George SKIADOPOULOSQueen Mary University / University of PiraeusFinance
21 JunL'expression de l'identité face aux écritures industrialisées du web contemporain.Gustavo GOMEZ MEJIAUniversité de ToursCommunication & Culture
24 MayManaging the relation between routines and creativity.Catherine MOREL & Philippe MAIRESSEAudencia Business SchoolCommunication & Culture
17 MayWhat drives the takeover process? New evidence from the inner workings of internal M&A teams.Nihat AKTASWHUFinance
17 MaySoftware Is Eating the World.Charles HOFACKERFlorida State UniversityMarketing
19 AprSciences de l'information et de la communication: réflexions sur la discipline.François COOREN & Yves JEANNERETUniversité de Montréal & Université Paris SorbonneCommunication & Culture
19 Apr'This is MY health program': The effects of psychological ownership on patients’ compliance.Matthieu MIFSUDAudencia Business SchoolMarketing
22 MarCredit, Labor and Political Unrest: Evidence from 1930s China.Fabio BRAGGIONTilburg UniversityFinance
22 MarThe disappearing product: marketing and markets in the Creative Industries. How small creative entreprises can claim back control over their work.Chris BILTONUniversity of WarwickCommunication & Culture
15 FebDemographics and Innovation.François DERRIENHEC ParisFinance
15 FebAssessing E-Mail Recommender System Performance Throughout the Purchase Funnel.Koen DE BOCKAudencia Business SchoolMarketing
25 JanHarvesting Commodity Styles: An Integrated Framework.Joëlle MIFFREAudencia Business SchoolFinance
25 JanValue co-creation motives, roles and outcomes in the revival of a retro brand.Raffaele FILIERIAudencia Business SchoolMarketing
21 DecArts et sciences : Interrogations esthétiques ou interrogations communicationnelles ?Daniel RAICHVARGLaboratoire CIMEOS, Université de BourgogneCommunication & culture
14 DecVariance Premium, Downside Risk, and Expected Stock ReturnsRomeo TEDONGAPESSEC Business SchoolFinance
14 DecSéminaire/Table ronde 8 chercheurs et 8 doctorantsGRANEMMarketing
16 NovThe story of "Power to the people": Managing the evolution of a paper for publication.Colleen MILLSUniversity of CanterburyCommunication & Culture
9 NovFunding Constraints and Market Liquidity in the European Treasury Bond Market.Sophie MOINASToulouse School of EconomicsFinance
19 OctDiscours utopiques, pratiques utopiennes, lieux hétérotopiques : Analyse exploratoire de l'entrepreneuriat social.Odile VALLEEAudencia Business SchoolCommunication & Culture
05 OctTowards Genetically-Informed Marketing? A Discussion of Practical, Epistemological, and Ethical Considerations.Graciela CARRASCO ESSEC Business SchoolMarketing