Communication & Culture

An interdisciplinary approach

The Communication & Culture department welcomes faculty from various disciplines, ranging from information and communication sciences, sociology, management sciences to art history. Backed by that deliberate interdisciplinarity, the department has 4 main areas of research in order to examine various social objects, focusing the analyses on three seminal features of our modernity:

  • Change: be it national, social, technological, change affects jobs, the environment, institutions, social norms and forms, as well as individuals. Too often inciting utopian or dystopian considerations, sometimes apocalyptic in nature, change needs to be observed and analyzed as a process, questioning in its wake ideas and concepts such as metamorphosis (of writing, etc.) or the hybridization (of skills)

  • Value: value is everywhere, omnipresent and omnipotent, and always subject to the measure that makes it shared, but ultimately is rarely shared in its entirety. It raises questions about its moral, individual, and political impact. The (dis)engagement it implies and the action it supports are central concerns of this area of research.

  • Paradox: that which breaks, creates tension, contradicts, obstructs. Since it cannot be taken for granted, it raises questions about what is not seen, what is no longer seen. While it has heuristic interest for researchers, paradox can be as much a source of creativity, reactivity and reflexivity, as a source of suffering, disaffiliation, and opposition. Researchers analyze it equally in the cultural field, in organizations, the media, or politics.

Learn more about the site of the HR and Social Innovation in Culture Chair

4 areas of reflection

The team Media and Responsible Engagement focuses on how media (broadly understood as link or relation) engage social actors, that is, mobilise and orient them in a more or less lasting manner. It is especially attentive to how media enable or, on the contrary, prevent actors from reflecting on the ethical or responsible character of their engagement. Members of the team thus explore phenomena as diverse as disinformation, journalistic ethics, conspiracy theories, (non) violent communication, dark advertising, and implicative marketing.

Team leader: Thomas Martine

Members: Claire Burlat, Estelle Prusker, Karolina Koc-Michalska, Florence Touzé

The Design & Fiction group is interested in what fiction does to a brand, to information, to a course, to a scientific article or to an organization. First, fiction is put in perspective with debates: what discussion produces fiction? How does it affect the participants? How far can fiction take us through dystopia, fake news, illusion, and fantasy?

From there, the object of debate is questioned through experimentation. The members of the group are thus involved in the design of a fictional object, the faktory, in order to evaluate what, in its materiality, encourages or not the debate, the changing of opinions, and even the engagement in individual and/or collective action.

To build this object, several meetings are planned with authors and designers, students, researchers, and of course, the general public.

Team leader: Marie-Julie Catoir-Brisson

Members: Nicolas Minvielle, Catherine Morel, Thomas Martine, Julien Pierre

Recently the aesthetic dimension of the organizations and the mobilization of creativity has gained momentum in academic research. At the crossroad of the arts, management sciences and communication studies, the Art, Aesthetics and Organizations group explores transversal research objects, oriented towards the study of artistic and creative organizations and concomitantly the study of the aesthetic dimension of organizations.

Thus, the research undertaken by the members of the group questions the place and role of art and the artist in organizations but also in pedagogy. They investigate forms of entrepreneurship and business models best suited for artistic and creative organizations but also forms of management based on art. Thirdly, they consider how the passage through artistic forms influences the design of new products, services, and experiences.

The research methods used by the team members are essentially qualitative and largely borrowed from the Social Sciences.

Team leader: Catherine Morel

Members: Martha Abad-Grebert, Delphine Saurier

In line with the globalized issues of ecological and social transition, the members of the axis observe and analyze the processes of writing and circulating public policies (PP) from a communicational and critical perspective, based on two main fields: culture (including communication, data and new technologies) and the economy (mainly entrepreneurship and the social economy and solidarity)

By focusing on the media and technological apparatus that support the writing and circulation of PP, the knowledge and discourse mobilized, their concrete arrangements and the sociological dimensions that support them, the members of the axis:

• Observe the institutional moments of this writing.

• Analyze the practices and discourses of instituted actors (ministries, international organizations, etc.) and instituting actors (NGOs, social movements, foundations, media, individuals, etc.) in the public space in order to initiate new policies; to discuss, act on the PP; to renew those already written, to imagine and propose alternatives, to adapt to these policies.

• Track the circulation of policies and their writing in an internationalized space.

Team leader: Odile Vallée

Members: Jérémy Vachet, Dominique Trudel, Delphine Saurier




Discover some of the Communication & Culture programmes offered to students:

Research Thursdays

On Thursday afternoons, each department regularly invites renowned researchers working in France or abroad to present recent projects at Audencia. The departments also organise internal research seminars, which allow faculty members and PhD students from Rn’B Lab to present and improve their work through discussion with their colleagues.

To strengthen the skills of laboratory members, methodology workshops are held regularly:

  • Using research software (e.g., NVivo)
  • Development and implementation of quantitative and qualitative methodologies (e.g., PLS)
  • Promoting research on social networks

Rn’B Lab members actively participate in workshops to strengthen their skills in scientific writing and assessment of academic articles in the English language. Researchers also receive mentoring in a Higher Degree Research (HDR) approach to management science.

See the Research Thursdays Programme


Martha Abad Grebert

Head of Pedagogy

Julien Pierre

Head of Research