Communication & Culture

An interdisciplinary approach

The Communication & Culture department welcomes faculty from various disciplines, ranging from information and communication sciences, sociology, management sciences to art history. Backed by that deliberate interdisciplinarity, the department has 4 main areas of research in order to examine various social objects, focusing the analyses on three seminal features of our modernity:

  • Change: be it national, social, technological, change affects jobs, the environment, institutions, social norms and forms, as well as individuals. Too often inciting utopian or dystopian considerations, sometimes apocalyptic in nature, change needs to be observed and analyzed as a process, questioning in its wake ideas and concepts such as metamorphosis (of writing, etc.) or the hybridization (of skills)

  • Value: value is everywhere, omnipresent and omnipotent, and always subject to the measure that makes it shared, but ultimately is rarely shared in its entirety. It raises questions about its moral, individual, and political impact. The (dis)engagement it implies and the action it supports are central concerns of this area of research.

  • Paradox: that which breaks, creates tension, contradicts, obstructs. Since it cannot be taken for granted, it raises questions about what is not seen, what is no longer seen. While it has heuristic interest for researchers, paradox can be as much a source of creativity, reactivity and reflexivity, as a source of suffering, disaffiliation, and opposition. Researchers analyze it equally in the cultural field, in organizations, the media, or politics.

Learn more about the site of the HR and Social Innovation in Culture Chair

4 areas of reflection

There is a powerful link today between institutions, organizations and the concept of engagement. Engagement can be seen in the rhetoric and practices of organizations, in the practices and representations of individuals, in mediation and mediatization (the means by which rhetoric, behavior and knowledge are spread) developed to affect the market players. In short, engagement has become a central issue in contemporary societies.

Political, cultural and organizational issues in particular provide space for the circulation of engagement rhetoric and practices. How are these approaches and actions conceived, articulated, conveyed, received and transformed?

Research in this area focuses on political communication and civic engagement, responsible brand messaging and the perception of same by consumers, environmental rhetoric and interfaces with consumers, on digital consumption and usage, and on the figures (from the illustrious to the infamous), values and actions they promote.

In this area, researchers look into the different approaches and phases of the design process in art and design. Design is thought of as a process involving a problem requiring a solution. It is based on several operating methods (design thinking, co-design, etc.). Art is thought of as a process of symbolization and shared representations, involving the imaginary and production of values.

These approaches are increasingly used within organizations and in management education and training. In doing so, they undergo mutations that mitigate or exacerbate their potential.

We propose to deconstruct the implicit features of these methods and their transformations, in order to better reconstruct them. To do so, we propose to monitor the transformation of "intermediate objects" produced within Audencia's educational programs. The objective is to offer more efficient teaching methods and circulate, within the school and with its partners, tools and processes that have been redesigned and tested.

The aesthetic issues involved in the organization and mobilization of "ordinary" creativity constitute a sector in the development of research. At the crossroads of the arts, culture, digital technologies and organizational theories, Art and Organization explores objects of cross-functional research, focusing on the study of artistic organizations, and/or the aesthetic facets of conventional organizations.

The work undertaken by faculty members in this field of research covers in particular issues involving the various forms of entrepreneurship and business models of creative organizations; new forms of work and skills in creation and the ICC sector; forms of management based on art; the use of the "design research process"; moving from artistic forms to the design of new products, services and experiences; social and structural innovations derived from the operation of artistic structures.

Researchers in this area are interested in the process with which public policies are developed, from their writing to their circulation. There is a tension between the crucible in which the policies are elaborated and the text that finally circulates in public. To understand that tension, the researchers analyze, from a critical perspective, the interactions of the market players, the various frames of reference, power relations, the modes of circulation and the symbolic operability that organize public policies.

Work in this area focuses on the production of public policies in the specific fields of culture, security and poverty through the mechanisms that these policies use, the figures they involve, the market players taking part in the interactions, and the media output they generate. Particular attention is paid to the operability of entrepreneurial ideology in the development of public policies.




Discover some of the Communication & Culture programmes offered to students:

Research Thursdays

On Thursday afternoons, each department regularly invites renowned researchers working in France or abroad to present recent projects at Audencia. The departments also organise internal research seminars, which allow faculty members and PhD students from Rn’B Lab to present and improve their work through discussion with their colleagues.

To strengthen the skills of laboratory members, methodology workshops are held regularly:

  • Using research software (e.g., NVivo)
  • Development and implementation of quantitative and qualitative methodologies (e.g., PLS)
  • Promoting research on social networks

Rn’B Lab members actively participate in workshops to strengthen their skills in scientific writing and assessment of academic articles in the English language. Researchers also receive mentoring in a Higher Degree Research (HDR) approach to management science.

See the Research Thursdays Programme


Martha Abad Grebert

Head of Pedagogy

Julien Pierre

Head of Research