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Communication & Culture

Interdisciplinary approach

Audencia Business School’s Communication & Culture Department welcomes faculty members from various disciplines, including information and communication sciences, sociology, management sciences and art history. Supported by this interdisciplinary approach, we study social phenomena – such as micro-borrowing, cultural entrepreneurship and political engagement through social networks – by analysing three key elements: change, value and paradox.

  1. Change – be it national, social or technological – affects business, the environment, institutions, social norms and individuals. Change must be observed and analysed as a process, including ideas and concepts such as metamorphosis of writing, hybridisation of skills, etc.

  2. Value is everywhere, omnipresent and omnipotent, and always subject to measurement – but is rarely shared in its entirety. Through the engagement value implies and the action it supports, it raises questions from moral, individual and political viewpoints.

  3. Paradox breaks, creates tension, contradicts and obstructs. It raises questions about what is and is not seen. Paradox has heuristic interest for researchers and can be as much a source of creativity, reactivity and reflexivity as a source of suffering, disaffiliation and opposition. Researchers analyse it in the contexts of culture, organisations, media and politics

Discover the HR and Social Innovation in the Cultural and Creative Industries Chair


Discover some of the Communication & Culture programmes offered to students:

Research Thursdays

On Thursday afternoons, each department regularly invites renowned researchers working in France or abroad to present recent projects at Audencia. The departments also organise internal research seminars, which allow faculty members and PhD students from Rn’B Lab to present and improve their work through discussion with their colleagues.

To strengthen the skills of laboratory members, methodology workshops are held regularly:

  • Using research software (e.g., NVivo)
  • Development and implementation of quantitative and qualitative methodologies (e.g., PLS)
  • Promoting research on social networks

Rn’B Lab members actively participate in workshops to strengthen their skills in scientific writing and assessment of academic articles in the English language. Researchers also receive mentoring in a Higher Degree Research (HDR) approach to management science.

See the Research Thursdays Programme


Martha Abad Grebert

Head of Pedagogy

Delphine Saurier

Head of Research