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Yang SHI

Assistant Professor

  • Marketing Department

Research Domains

Empirical modeling of consumer decision making
Consumer viewing and purchase behavior on media
Data mining
Structural models

Curriculum vitae

PhD in Marketing
HKUST - Hong Kong University of Science and Technology, China (PRC) (2015)

BS in Management Information System
Xiamen University, China (PRC) (2009)



Song, L., SHI, Y., Tso, G., Lo, H. (2020) . Forecasting week-to-week television ratings using reduced-form and structural dynamic models, International Journal of Forecasting


SHI, Y., Zhao, Y. (2019) . Modeling Advertisers' Willingness to Pay in TV Commercial Slot Auctions, Journal of Interactive Marketing, 48 (November 2019), 120-133