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Yang SHI

Assistant Professor

  • Marketing Department

Research Domains

Empirical modeling of consumer decision making
Advertising
Consumer viewing and purchase behavior on media
Data mining
Structural models

Curriculum vitae

PhD in Marketing
HKUST - Hong Kong University of Science and Technology, China (PRC) (2015)

BS in Management Information System
Xiamen University, China (PRC) (2009)

Publications

Forthcoming

Song, L., SHI, Y., Tso, G., Lo, H. (2020) . Forecasting week-to-week television ratings using reduced-form and structural dynamic models, International Journal of Forecasting

2019

SHI, Y., Zhao, Y. (2019) . Modeling Advertisers' Willingness to Pay in TV Commercial Slot Auctions, Journal of Interactive Marketing, 48 (November 2019), 120-133