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Matthieu MIFSUD

Assistant Professor

  • Marketing Department

Curriculum vitae

Doctorate in Management Sciences
Université de Montpellier, France (2016)

Master in Marketing and Communication and Information Technology
Université de Montpellier, France (2009)

Publications

2019

MIFSUD, M., MOLINES, M., CASES, A., N'GOALA, G. (2019) . “It’s MY healthcare program”: Enhancing diabetic patient's compliance: the role of Psychological Ownership, Social Science and Medicine, 232 (July 2019), 307-315

2015

MIFSUD, M., N'GOALA, G., CASES, A. (2015) . Service appropriation: how do customers make the service their own? Journal of Service Management,, Journal of Service Management, 26 (5), 706-725

MIFSUD, M. (2014). Les conditions d’efficacité de la publicité dans la lutte contre le surpoids et l’obésité, dans une pandémie d’obésité. In une pandémie d’obésité (Ed.). Les Etudes Hospitalières.

Scientific activities

Member of an academic association :

  • Association Française du Marketing (AFM)