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Latchezar HRISTOV

Associate Professor

  • Marketing Department

Curriculum vitae

PhD in Management Studies
University of Oxford, Great Britain (2008)

MBA
Sheffield Hallam University, Great Britain (1993)

MSc in Economics
University of National and World Economy, Bulgaria (1992)

Publications

2015

HRISTOV, L., REYNOLDS, J. (2015) . Perceptions and Practices of Innovation in Retailing: challenges of definition and measurement, International Journal of Retail and Distribution Management, 43 (2), 126-147

HRISTOV, L. (2015) . John Dawson and Masao Mukoyama. Global Strategies in Retailing: Asian and European Experiences, Journal of Marketing channels, 22 (3), 239-241

HRISTOV, L. (2016). Responsible Innovation: avenues for academics and practitioners., Workshop organised by the Community Animation and Social Innovation Centre (CASIC) of Keele University and the Arts and Humanities Research Council.

HRISTOV, L. (2016). Innovation in Retailing: exploring practices and measurement through multiple case study analysis., Data Science Laboratory International Workshop.

HRISTOV, L. (2016). Creativity and Innovation in Fashion Retailing., Kansai University Global Fashion Business Workshop.

HRISTOV, L. (2012). Processes of Innovation in Retailing: management perceptions and organisational practices., Research seminar of Culture, Organisation and Markets research group.

HRISTOV, L. (2012). Processes of innovation in retailing: management perceptions and organisational practices., Séminaire de Recherche "Les jeudis de la Recherche".

HRISTOV, L. (2012). Processes of Innovation in Retailing: management perceptions and organisational practices., Academy of Marketing Conference 2012.

HRISTOV, L., & REYNOLDS, J. (2011). Perceptions of Meaning and Measures in Retail Innovation., Academy of Marketing Conference 2011.

Scientific activities

Member of an academic association :

  • Academy of Marketing (AOM)
  • Oxford Institute of Retail Management (OXIRM)