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International Affiliate Faculty

  • Marketing Department

Curriculum vitae

Philosophiae Degree, Business administration, Marketing
University of Arizona, United States of America (2000)

Popular Culture and Persuasion: An Investigation of Product Placements' Effectiveness

Master of Business Administration, Business administration, Marketing
Southern Illinois University, United States of America (1995)

Grande Ecole Program, Business administration, Marketing
ESSCA School of Management, France (1994)



DEL BUCCHIA, C., LANCELOT MILTGEN, C., RUSSELL, C., BURLAT, C. (2020) . Empowerment as Latent Vulnerability in Techno-Mediated Consumption Journeys, Journal of Business Research


LANCELOT MILTGEN, C., RUSSELL, C., CASES, A. (2020) . Consumers' responses to Facebook advertising : A cross-device approach, Journal of Advertising Research, 59 (4), 414-432


Russell, D., RUSSELL, C., Seedat, S. (2019) . The evolution of mental health outcomes across a combat deployment cycle: A longitudinal study of a Guam-based National Guard unit, PLOS ONE, 14 (10), e0223855

RUSSELL, D., KAZMAN, J., RUSSELL, C. (2019) . Body Composition and Physical Fitness Tests amongst US Army Soldiers: A Comparison of the Active and Reserve Components, Public Health Reports

RUSSELL, C. (2019) . Expanding the Agenda of Research on Product Placement: A Commercial Intertext, Journal of Advertising, 48 (1), 38-48

RUSSELL, C., Hamby, A., Grube, J., Russell, D. (2019) . When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge, Journal of Public Policy and Marketing, 38 (3), 316-331

RUSSELL, C., SCHAU, H., BLIESE, P. (2019) . Brand Afterlife: The Market Impact of Residual Brand Passion Following Corporate Failure, Journal of Business Research 257-267

Krauss, S., Russell, D., Kazman, J., RUSSELL, C., Schuler, E., Deuster, P. (2019) . Longitudinal effects of deployment, recency of return, and hardiness on mental health symptoms in U.S. Army combat medics., Traumatology, 25 (3), 216-224

Majid, K., RUSSELL, C. (2019) . Value dynamics in the secondary market: How pricing and product lines in the primary market affect value retention, Journal of Business Research, 103 89-99


RUSSELL, C., Russell, D. (2018) . It’s not just showing up: How social identification with a veterans service organization relates to benefit-finding and social isolation among veterans., Psychological Services, 15 (2), 154-162

RUSSELL, C., Gibbons, S., Abraham, P., Howe, E., Deuster, P., RUSSELL, C. (2018) . Narrative approach in understanding the drivers for resilience of military combat medics, Journal of the Royal Army Medical Corps, 164 (3), 155-159

RUSSELL, C., Gibbons, S., Abraham, P., Howe, E., Deuster, P., RUSSELL, C. (2018) . Narrative approach in understanding the drivers for resilience of military combat medics, Journal of the Royal Army Medical Corps, 164 (3), 155-159

Redondo, I., RUSSELL, C., Bernal, J. (2018) . To brand or not to brand a product placement? Evidence from a field study of two influence mechanisms of positive portrayals of alcohol in film, Drug and Alcohol Review, 37 S366-S374

RUSSELL, C., Russell, D. (2018) . Sensation seeking moderates television’s cultivation of alcohol and tobacco beliefs: Evidence from a national study of French adolescents, Drug and Alcohol Dependence, 186 193-200

RUSSELL, C., Russell, C., Hamby, A., Russell, D. (2018) . When a Correction Contradicts: Countermessages May Increase Adolescents’ Ambivalence in Response to Drinking-Related Narratives, Journal of Advertising, 47 (4), 395-411


RUSSELL, C., Rasolofoarison, D. (2017) . Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements, International Journal of Advertising, 36 (5), 761-778

RUSSELL, C., Russell, D., Grube, J., McQuarrie, E. (2017) . Alcohol Storylines in Television Episodes: The Preventive Effect of Countering Epilogues, Journal of Health Communication, 22 (8), 657-665

RUSSELL, C., Russell, C., Régnier-Denois, V., Chapoton, B., Buhrau, D. (2017) . Impact of Substance Messages in Music Videos on Youth: Beware the Influence of Connectedness and Its Potential Prevention-Shielding Effect, Journal of Studies on Alcohol and Drugs, 78 (5), 674-683

RUSSELL, C., Russell, D., Morales, A., Lehu, J. (2017) . Hedonic Contamination of Entertainment, Journal of Advertising Research, 57 (1), 38-52

RUSSELL, C., Russell, C., Swasy, J., Russell, D., Engel, L. (2017) . Eye-tracking evidence that happy faces impair verbal message comprehension: the case of health warnings in direct-to-consumer pharmaceutical television commercials, International Journal of Advertising, 36 (1), 82-106

Russell, D., Kazman, J., Benedek, D., Ursano, R., RUSSELL, C. (2017) . Domestic Civil Support Missions Can Aggravate Negative Mental Health Outcomes Among National Guardsmen: The Moderating Role of Economic Difficulties, Journal of Traumatic Stress, 30 (2), 195-199


RUSSELL, C., Russell, D., Honea, H. (2016) . Corporate Social Responsibility Failures: How do Consumers Respond to Corporate Violations of Implied Social Contracts?, Journal of Business Ethics, 136 (4), 759-773

Russell, D., Benedek, D., Naifeh, J., Fullerton, C., Benevides, N., Ursano, R., RUSSELL, C., Forsten, R., Cacciopo, J. (2016) . Social Support and Mental Health Outcomes Among U.S. Army Special Operations Personnel, Military Psychology, 28 (6), 361-375


RUSSELL, C., Buhrau, D. (2015) . The role of television viewing and direct experience in predicting adolescents' beliefs about the health risks of fast-food consumption, Appetite, 92 200-206

Majid, K., RUSSELL, C. (2015) . Giving green a second thought: Modeling the value retention of green products in the secondary market, Journal of Business Research, 68 (5), 994-1002

Parguel, B., Benoit-Moreau, F., RUSSELL, C. (2015) . Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing', International Journal of Advertising, 34 (1), 107-134

Noguti, V., RUSSELL, C. (2015) . The Moderating Role of Social Norms on the Effects of Product Placement in Television Fiction: A Field Study in Brazil, Journal of Current Issues & Research in Advertising, 36 (1), 20-34