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International Affiliate Faculty

  • Marketing Department

Curriculum vitae

Ph.D. in Psychology, Cognitive Measurement
University of California, United States of America (1982)

M.A. in Experimental Psychology
California State University, United States of America (1978)



FILIERI, R., HOFACKER, C., ALGUEZAUI, S. (2018) . What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score, Computers in Human Behavior, 80 (March 2018), 122-131


ARASH, H., ZOLFAGHARIAN, M., HOFACKER, C. (2017) . Antecedents of Customer-Customer Value Co-Creation in Social Media, Journal of Strategic Marketing

MURPHY, J., HOFACKER, C., ULRIKE, G. (2017) . Dawning of the Age of Robots in Hospitality and Tourism: Challenges for Teaching and Research, European Journal of Tourism Research, 15 104-111


BRIDGES, E., CHARLES, F., HOFACKER, C. (2016) . Service Marketing and Adoption of Promotional Technology: A Qualitative Study, Service Science, 8 (4), 368-385

FORNARI, E., FORNARI, D., GRANDI, S., MENEGATTI, M., HOFACKER, C. (2016) . Adding Store to Web: Migration and Synergy Effects in Multi-Channel Retailing, International Journal of Retail and Distribution Management, 44 (6), 658-674

HOFACKER, C., DE RUYTER, K., LURIE, N., MANCHANDA, P., DONALDSON, J. (2016) . Gamification and Mobile Marketing Effectiveness, Journal of Interactive Marketing, 34 25-36

HOFACKER, C., MALTHOUSE, E., SULTAN, F. (2016) . Big Data and Consumer Behavior: Imminent Opportunities, Journal of Consumer Marketing, 33 (2), 89-97

GIANFRANCO, W., ALBRECHT, A., HOFACKER, C., GRANT, I., IKUO, T. (2016) . Developing and Validating a Scale of Consumer Brand Embarrassment Tendencies, Journal of Business Research, 69 (3), 1138-1147

GIANFRANCO, W., ALBRECHT, A., KUNZ, W., HOFACKER, C. (2016) . The Relationship between Online Retailers’ Reputation and Product Returns, British Journal of Management, 27 (1), 3- 20


PILLAI, K., BRUSCO, M., GOLDSMITH, R., HOFACKER, C. (2015) . Consumer Knowledge Discrimination, European Journal of Marketing, 49 (1/2), 82-100


BACILE, T., HOFACKER, C., WHITE, A. (2014) . Emerging Challenges in Social Media: Service as Marketing Communication Signals, Journal of Integrated Marketing Communication, 6 (1), 34-51


DUANE, V., MURPHY, J., HOFACKER, C., ROBINSON, J., POTTER, R., BELLMAN, S. (2013) . What Works Best When Combining Television sets, PCs, Tablets, or Mobile Phones? How Synergies across Devices Result from Cross-Device Effects and Cross-Format Synergies, Journal of Advertising Research, 53 (2), 212-220

GOLDSMITH, R., PAGANI, M., HOFACKER, C. (2013) . Extraversion as a Stimulus for User Generated Content, Journal of Research in Interactive Marketing, 7 (4), 242-256

LABRECQUE, L., VOR DEM ESCHE, J., MATHWICK, C., NOVAK, T., HOFACKER, C. (2013) . Consumer Power: Evolution in the Digital Age, Journal of Interactive Marketing, 27 (4), 257- 269


SWILLEY, E., HOFACKER, C., LAMONT, B. (2012) . The Evolution from e-Commerce to m- Commerce: Pressures, Firm Capabilities and Competitive Advantage in Strategic Decision Making, International Journal of E-Business Research, 8 (1), 1-16


SOSCIA, I., ARBORE, A., HOFACKER, C. (2011) . The Impact of Trial on Technology Adoption: The Case of Mobile TV, Journal of Research in Interactive Marketing, 5 (2/3), 226-238

STRAUSS, J., CORRIGAN, H., HOFACKER, C. (2011) . Optimizing Student Learning: Examining the Use of Presentation Slides, Marketing Education Review, 21 (2), 151-162

STONER, J., PERREWE, P., HOFACKER, C. (2011) . The Development and Validation of the Multi-Dimensional Identification Scale (MDIS), Journal of Applied Social Psychology, 41 (7), 1632-1658

PAGANI, M., GOLDSMITH, R., HOFACKER, C. (2011) . The Influence of Personality on Active and Passive Use of Social Networking Sites, Psychology and Marketing, 28 (5), 441-456


SHANKAR, V., VENKATESH, A., HOFACKER, C., NAIK, P. (2010) . Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues, Journal of Interactive Marketing, 24 (2), 111-120

PREMAZZI, K., CASTALDO, S., GROSS0, M., RAMAN, P., BRUDVIG, S., HOFACKER, C. (2010) . Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust, International Journal of Electronic Commerce, 14 (3), 63-91

PREMAZZI, K., CASTALDO, S., GROSSO, M., HOFACKER, C. (2010) . Supporting Retailers to Exploit Online Settings for Internationalization: The Different Role of Trust and Compensation, Journal of Retailing and Consumer Services, 17 (3), 229-240

PAGANI, M., HOFACKER, C. (2010) . Use and Participation in Virtual Social Networks: A Theoretical Model, International Journal of Virtual Communities and Social Networking, 2 (1), 1-17

Scientific activities

Member of the editorial board :

  • Journal of Business Research
  • Journal of Service Research
  • Journal of Research in Interactive Marketing
  • Service Business: An International Journal
  • Managing Service Quality
  • International Review on Public and Nonprofit Marketing
  • Journal of Marketing Theory and Practice
  • Journal of Interactive Marketing

Member of an academic association :

  • Academy of Marketing Science
  • American Marketing Association
  • Association for Consumer Research
  • European Marketing Academy
  • Australia and New Zealand Marketing Academy Conference (ANZMAC)