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Céline DEL BUCCHIA

Professor

  • Marketing Department

Head of Pedagogy - Marketing department

Curriculum vitae

PhD
Université de Genève, Switzerland (2010)

Master in Management
EDHEC Business School, France (1996)

Publications

Forthcoming

DEL BUCCHIA, C., LANCELOT MILTGEN, C., RUSSELL, C., BURLAT, C. (2020) . Empowerment as Latent Vulnerability in Techno-Mediated Consumption Journeys, Journal of Business Research

2020

DEL BUCCHIA, C., MOLANDER, S., PENALOZA, L. (2020) . ‘We've decided it all together’: How mothers empower themselves in collaboration with their children, Advances in Consumer Research, 47 367-371

2018

DEL BUCCHIA, C., LANCELOT MILTGEN, C., RUSSEL, C., BURLAT, C. (2018) . Exploring consumers' technology dreams and nightmares: A collage elicitation study, Advances in Consumer Research, 46 (-), 491-492

2016

DEL BUCCHIA, C., PENALOZA, L. (2016) . 'No, I won’t eat that!' Parental self-transformation in clashes of role enactment and children’s will, Journal of Business Research, 69 (1), 145-154

2012

GUILLARD, V., DEL BUCCHIA, C. (2012) . When Online Recycling Enables Givers to Escape the Tensions of the Gift Economy, Research in Consumer Behavior, 14 47-65

GUILLARD, V., DEL BUCCHIA, C. (2012) . How about giving my things away over the Internet? When Internet makes it easier to give things away, Advances in Consumer Research, 40 630-631

LANCELOT MILTGEN, C., DEL BUCCHIA, C., RUSSEL, C., BURLAT, C. (2018). Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study. Association for Consumer Research Conference.

DEL BUCCHIA, C., & PENALOZA, L. (2016). Mothers’ tales of family dinners: insights into how consumption changes roles., 13th Gender, Marketing, and Consumer Research conference.

DEL BUCCHIA, C. (2015). No, I won’t eat that”: parents’ self-transformation in the face of role expectations and children’s will., 8th Workshop on Interpretive Consumer Research.

DEL BUCCHIA, C., & PENALOZA, L. (2013). Parents as Domesticators and Domesticated: Negotiation of practices and meanings in family meals., 8th Consumer Culture Theory Conference.

DEL BUCCHIA, C., GUILLARD, V., & DELACROIX, E. (2012). Quand les individus ont recours à de nouveaux modes de circulation des objets d'occasion., 28ème Congrès International de l’Association Française du Marketing (AFM).

DEL BUCCHIA, C., GUILLARD, V., & DELACROIX, E. (2012). How about giving my things away over the Internet? When Internet makes it easier to give things away., 7th Consumer Culture Theory Conference.

DEL BUCCHIA, C., LAUNOIS, A., VACHERET, E., BORDAS, A. (2018). TBS, une stratégie omnicanal. CCMP, M2022.

DEL BUCCHIA, C., MARS, M.-C. (2017). Comptoir des Cotonniers, le défi omnicanal. CCMP, M1932.

Articles

DEL BUCCHIA, C. (2017). Séduire les enfants sans susciter le rejet des parents. Stratégies.

DEL BUCCHIA, C. (2017). Le repas devient interactif et ludique. Stratégies (1889).

DEL BUCCHIA, C. (2016). Zoom sur l'enfant consommateur. Journal des Grandes Ecoles et Universités.

Scientific activities

Reviewer for an academic journal :

  • Journal of Business Research (Since 2017)
  • Décisions Marketing (Since 2017)
  • Journal of Marketing Management
  • Journal of Consumer Research (JCR)
  • Advances in Consumer Research (ACR)
  • Revue de l’Organisation Responsable (ROR)
  • Revue Française de Gestion (RFG)
  • European Marketing Academy Conference (EMAC)

Member of an academic association :

  • Association for Consumer Research (ACR)
  • Consumer Culture Theory (CCT)

Awards and Honors

  • Best Price for teachning innovation , 2019
  • Top Case in Marketing Price 2018 , 2018
  • AFM CCMP 2017 Price for the best case study in marketing , 2017
  • Coach of the Audencia team, l’Oréal Brandstorm price, 1rst French place, 3rd international place , 2015
  • Price of pedagogical innovation, Audencia , 2012
  • Swiss National Science Foundation, research allocation (28 K€) , 2010
  • University of Geneva, “Subside tremplin”, allocation for women academic careers (10 K€) , 2009