Nom
LASAROV
Prénom
Wassili
Nom
LASAROV
Prénom
Wassili
-
TitreProfesseur Assistant
- Assistant Professor in Marketing, Specialized in Sustainable Consumption
Biographie
Biographie
Wassili Lasarov, né le 01/01/1987 à Dresde (Allemagne), est professeur assistant au département de marketing d'Audencia Business School (Nantes, France) depuis 2022. Il a étudié l'administration des affaires à l'Université technique de Dresde (Allemagne) de 2006 à 2011. De 2012 à 2014, Wassili Lasarov a travaillé en tant que consultant en marketing et gestionnaire de comptes mondiaux chez GFK SE, l'un des principaux instituts d'études de marché au monde, à Nuremberg (Allemagne). De 2014 à 2022, Wassili Lasarov a travaillé comme chercheur postdoctoral au département de marketing de l'université de Kiel (Allemagne).
Section CV
Formation
PhD, Sciences de Gestion, Marketing
Kiel University, Kiel 2018Sustainable Consumer Behavior
Master of Science, Sciences de Gestion, Marketing
TU Dresden, Dresden 2012Expériences professionnelles
Assistant Professor in Marketing, Specialized in Sustainable Consumption
Audencia Business School, Nantes, France Depuis 2022Postdoctoral Researcher
Kiel University, Allemagne 2017 - 2022Visiting Scholar
Grenoble École de Management, France 2017 - 2017Research Associate and PhD Student
Kiel University, Kiel, Allemagne 2014 - 2017Marketing Consultant
GfK SE, Allemagne 2012 - 2014Publications
À paraître
Hoffmann, S., Lang, N., LASAROV, W., Reimers, H. (2023). Flying rebound: consequences of the imposed flying sufficiency during the COVID-19 pandemic. Journal of Sustainable Tourism, 31 (8), 1983-2002.
Published
HOFFMANN, S., LASAROV, W., REIMERS, H., TRABANDT, M. (2024). Carbon footprint tracking apps. Does feedback help reduce carbon emissions?. Journal of Cleaner Production, 434 (1 January 2024), 139981.
TRABANDT, M., LASAROV, W., VIGLIA, G. (2024). It's a pleasure to stay sustainably: Leveraging hedonic appeals in tourism and hospitality. Tourism Management, 103 (August 2024), 104907.
LASAROV, W., ORTH, U., WIRTZ, J., HOLM, M. (2023). Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion. Journal of Business Research, 168 (November 2023), 114201.
LASAROV, W., Mai, R., Hoffmann, S. (2022). The backfire effect of sustainable social cues. New evidence on social moral licensing. Ecological Economics, 195, 107376.
Reimers, H., LASAROV, W., Hoffmann, S. (2022). Moral-psychological mechanisms of rebound effects from a consumer-centered perspective: A conceptualization and research directions. Frontiers in Psychology, 13.
Hoffmann, S., LASAROV, W., Reimers, H. (2022). Carbon footprint tracking apps. What drives consumers' adoption intention?. Technology in Society, 69, 101956.
LASAROV, W., Hoffmann, S., Orth, U. (2021). Vanishing Boycott Impetus: Why and How Consumer Participation in a Boycott Decreases Over Time. Journal of Business Ethics
LASAROV, W., Mai, R., Krause, J. S., Schmidt, U., Hoffmann, S. (2021). Too Cold to be Skeptical: How Ambient Temperature Moderates the Effects of CSR Communication. Ecological Economics, 183, 106943.
Reimers, H., Jacksohn, A., Appenfeller, D., LASAROV, W., Hüttel, A., Rehdanz, K., Balderjahn, I., Hoffmann, S. (2021). Indirect rebound effects on the consumer level: A state-of-the-art literature review. Cleaner and Responsible Consumption, 3, 100032.
LASAROV, W., Hoffmann, S. (2021). Paradoxes Datenschutzverhalten. HMD Praxis der Wirtschaftsinformatik, 58 (6), 1535-1551.
LASAROV, W. (2021). Im Spannungsfeld zwischen Sicherheit und Freiheit. HMD Praxis der Wirtschaftsinformatik, 58 (2), 377-394.
REIMERS, H., LASAROV, W., HOFFMANN, S. (2021). Rebound-Effekte – Eine psychologische Erklärung. WiSt - Wirtschaftswissenschaftliches Studium
LASAROV, W., Hoffmann, S. (2020). Social Moral Licensing. Journal of Business Ethics, 165 (1), 45-66.
LASAROV, W. (2020). Digital Marketing. WiSt - Wirtschaftswissenschaftliches Studium, 50 (4), 13-18.
Hoffmann, S., Mai, R., LASAROV, W., Krause, J. S., Schmidt, U. (2019). Hungry bellies have no ears. How and why hunger inhibits sustainable consumption. Ecological Economics, 160, 96-104.
LASAROV, W., Mai, R., García de Frutos, N., Egea, J. M. O., Hoffmann, S. (2019). Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study. International Journal of Research in Marketing, 36 (2), 281-305.
Mai, R., Hoffmann, S., LASAROV, W., Buhs, A. (2019). Ethical Products = Less Strong: How Explicit and Implicit Reliance on the Lay Theory Affects Consumption Behaviors. Journal of Business Ethics, 158 (3), 659-677.
LASAROV, W. (2021). Nachhaltiger Konsum im digitalen Zeitalter. Springer Fachmedien Wiesbaden, 235-261.
LASAROV, W., TRABANDT, M. (2020). Consumer Digital Responsibility. Metropolis
HOFFMANN, S., LASAROV, W., REIMERS, H., TRABANDT, M. (2024). Carbon Footprint Tracking Apps. Does Feedback Help Reduce Carbon Emissions?. 2024 AMA Winter Academic Conference, Tampa, US
REIMERS, F., LASAROV, W., REIMERS, H., HOFFMANN, S. (2024). Revenge Consumption – A longitudinal data analysis to measure individual compensation after deprivation. 2024 AMA Winter Academic Conference, Tampa, US
KRÜGER, T., NIEMAND, T., NIBAT, I., KLEIN, J., MAI, R., TRENDEL, O., LASAROV, W., HOFFMANN, S. (2024). How and when consumer animosity is a threat to product judgments: A meta-analysis with country-level moderators. VHB Tagung to WK Marketing
KRÜGER, T., NIBAT, I., MAI, R., TRENDEL, O., LASAROV, W., HOFFMANN, S. (2024). A Longitudinal Study of Consumer Animosity: A Panel Analytic Examination. EMAC 2024 Conference, Bucharest, Romania
REIMERS, F., LASAROV, W., HOFFMANN, S., REIMERS, H. (2024). Revenge Consumption – A longitudinal data analysis to explore individual compensation after deprivation. EMAC 2024 Conference, Bucharest, Romania
KRÜGER, T., NIBAT, I., MAI, R., TRENDEL, O., LASAROV, W., HOFFMANN, S. (2023). A Daily Dose of Antipathy. An Investigation of Animosity's Long-term Effects. EMAC 2023, Odense, Denmark
KRÜGER, T., NIBAT CAYROL, I., MAI, R., TRENDEL, O., HOFFMANN, S., LASAROV, W. (2023). Uncovering the longevity of negative country effects: A longitudinal study of consumer animosity. ICAR 2023, Sydney, Australia
KRÜGER, T., NIBAT CAYROL, I., MAI, R., TRENDEL, O., HOFFMANN, S., LASAROV, W. (2023). A longitudinal study of consumer animosity. ANZMAC 2023, Dunedin, New Zealand
HOFFMANN, S., LASAROV, W., TRABANDT, M., REIMERS, H. (2023). Fostering Sustainable Consumption with Carbon Footprint Tracking Apps. Symposium "Förderung Nachhaltigen Konsums – Möglichkeiten und Grenzen", Essen, Germany
LASAROV, W., HOFFMANN, S. (2023). Supporting the Transition to Sustainable Consumption with Carbon Footprint Tracking Apps. Fall Conference 2023 of the Sustainability Management Section ("WK NAMA") of the German Academic Association of Business Research (VHB), Oldenburg, Germany
NIBAT, I., KRÜGER, T., HOFFMANN, S., LASAROV, W., MAI, R., TRENDEL, O. (2022). Inoculating Consumers against Fake Corporate News. ACR Conference, Denver, US
KRÜGER, T., NIEMAND, T., NIBAT, I., KLEIN, J., MAI, R., TRENDEL, O., LASAROV, W., HOFFMANN, S. (2022). A meta-analysis on consumer animosity effects.. ANZMAC 2022, Perth, Australia
TRABANDT, M., LASAROV, W., HOFFMANN, S., MAI, R. (2022). Anti- vs. Over-Consumption for Sustainability: How Two Types of Uncertainty Shape Consumption Decisions. Recent Advances in Retailing and Consumer Services Science Conference, Baveno, Italy
KRÜGER, T., NIEMAND, T., NIBAT, I., KLEIN, J., MAI, R., TRENDEL, O., LASAROV, W., HOFFMANN, S. (2022). The Relationship Between Consumer Animosity and Product Judgement - A Meta-Analysis. 2022 AMA Winter Conference, Las Vegas, Nevada, US
KRÜGER, T., NIBAT, I., MAI, R., TRENDEL, O., LASAROV, W., HOFFMANN, S. (2021). How Consumer Animosity Amplifies the Negative Effects of Fake News in Social Media.. EMAC 2021 Conference, Madrid, Spain
NIBAT, I., KRÜGER, T., LASAROV, W., HOFFMANN, S., MAI, R., TRENDEL, O. (2021). When authenticity does not matter: The indirect influence of news tagged as fake on the brand image.. EMAC 2021 Conference, Madrid, Spain
KRÜGER, T., LASAROV, W., NIBAT, I., MAI, R., TRENDEL, O., HOFFMANN, S. (2021). Extending the animosity model in times of the COVID-19 pandemic: A cross-national validation of the health animosity scale. 2021 AMA Winter Conference, St. Pete Beach, Florida, US
KRÜGER, T., NIBAT, I., MAI, R., TRENDEL, O., LASAROV, W., HOFFMANN, S. (2021). he era of fake news: How truthfulness and animosity interact.. 2021 AMA Winter Conference, St. Pete Beach, Florida, US
KRÜGER, T., MAI, R., LASAROV, W., HOFFMANN, S. (2020). Friend or Foe? A Long-term Multi-Country Perspective on Consumer Animosity. ACR Conference, Paris, France
HOFFMANN, N. C., LASAROV, W., MAI, R., HOFFMANN, S. (2020). The Influence of Environmental Levies on Consumers Emotions and Product Preferences. EMAC 2020 Conference, Budapest, Hungary
REIMERS, H., LASAROV, W., HOFFMANN, S. (2020). Psychological Rebound-Effects A Conceptualization and Research Directions. EMAC 2020 Conference, Budapest, Hungary
TRABANDT, M., LASAROV, W., MAI, R., HOFFMANN, S. (2020). Smells Like Green Spirit: The Double-Edged Sword Called Sharing Economy. AMA Winter Conference, San Diego, US
HOFFMANN, N. C., LASAROV, W., MAI, R., HOFFMANN, S. (2020). I Don’t Regret Anything – Or do I? The Effects of Environmental Levies on Consumers’ Feelings of Regret and Product Choice.. AMA Winter Conference, San Diego, US
REIMERS, H., LASAROV, W., HOFFMANN, S. (2020). Does Size Matter? The relation between the (im)moral intensity of an initial act and a target act. AMA Winter Conference, San Diego, US
KRÜGER, T., MAI, R., LASAROV, W., HOFFMANN, S. (2020). Short Indignation or Persistent Outrage? Consumer Animosity from a Long-term Multi-country Perspective. AMA Winter Conference, San Diego, US
LASAROV, W., MAI, R., TRABANDT, M., GRIESOPH, A., HOFFMANN, S. (2019). The (Group) License to Indulge. 2018 AMA Winter Conference, New Orleans, US
HOFFMANN, S., MAI, R., LASAROV, W., KRAUSE, J. S., SCHMIDT, U. (2019). How and Why Hunger Inhibits Sustainable Consumption. 2018 AMA Winter Conference, New Orleans, US
GRIESOPH, A., LASAROV, W. (2019). Until the last drop. Do consumer care about water when it comes to coffee?. 2018 AMA Winter Conference, New Orleans, US
HOFFMANN, N. C., LASAROV, W., MAI, R., HOFFMANN, S. (2019). Sin Tax – How Governmental Regulations to Foster Anti-Consumption Backfire. ICAR symposium, University of Almería, Spain
LASAROV, W., HOFFMANN, S. (2018). Introducing Two Avenues of Social Moral Licensing. ICAR symposium, University of Almería, Spain
LASAROV, W. (2018). Adjustable Reciprocity. Exploring the Influence of In-group Standards on Reciprocal Decisions. 2018 AMA Winter Conference, New Orleans, US
HOFFMANN, N. C., LASAROV, W., MAI, R., HOFFMANN, S. (2018). I Paid My Dues: How Voluntary and Mandatory Taxes Relieve Individuals from Their Obligations. 2018 AMA Winter Conference, New Orleans, US
LASAROV, W., HOFFMANN, S., MAI, R. (2017). Group Licenses - Why Moral Consumers Do Not Always Run With their (Moral) Herd. 2017 AMA Winter Conference, Orlando, US
LASAROV, W., GARCÍA DE FRUTOS, N., MAI, R., EGEA, J. M. O., HOFFMANN, S. (2017). How Motivated Reasoning Impairs Environmentally Motivated Consumption Reduction. A Multi-Country Study. 2017 AMA Winter Conference, Orlando, US
LASAROV, W., HOFFMANN, S., ORTH, U. (2016). The Dynamics of Boycotts – How Different Consumer Types React on Boycott Calls. ICAR 2016, Melbourne, Australia
LASAROV, W., HOFFMANN, S., ORTH, U. (2016). The Heat Up / Cool Down-Model of Boycotting. ACR Conference, Berlin, Germany
LASAROV, W., MAI, R., HOFFMANN, S. (2016). Pe(e)rceived Moral Licensing. Why Good Guys Surrounded by Good Guys do Bad Things..
LASAROV, W., HOFFMANN, S., ORTH, U. (2015). Why Do Boycotters Cool Down Over Time? An Analysis of the Intra-Personal Dynamics of Boycotting.
Activités scientifiques
Reviewer revue académique
Journal of Economic Behavior and Organization,
2024
International Journal of Information Management,
2023
Journal of Sustainable Tourism,
2023
Marketing Review St. Gallen,
2021
Journal of Business Research,
2021
Journal of International Marketing,
2020
Journal of Business Ethics,
2018
Psychology & Marketing,
2018
Récompenses et honneurs
Best Paper Award at the ANZMAC Conference, Track: International and Cross-Cultural Marketing, 2023, 2023
Best Paper Award at the 2022 AMA Winter Academic Conference, Track: Global and International Marketing, 2022
Best Paper Award at the 2021 AMA Winter Academic Conference, Track: Digital and Social Media Marketing, 2021
Faculty Award for the Best Dissertation, Faculty of Business, Economics and Social Sciences, Kiel University, 2019
Young Researcher Award, Scientific Commission of International Management Germany, 2019
Shortlist for the VHB Young Talent Award, German Academic Association for Business Research, 2019
Outstanding Teaching Award for Innovative Teaching: Class of Marketing, 2019
Outstanding Teaching Award for Innovative Teaching: WebQuests in Marketing, 2018
Outstanding Teaching Award for Innovative Teaching: Classroom Experiments, 2017
Outstanding Teaching Award for Innovative Teaching: Lectures 2.0, 2016
Outstanding Teaching Award for Innovative Teaching: The Marketing-Wiki, 2015
Education
PhD, Sciences de Gestion, Marketing
Kiel University, Kiel 2018Sustainable Consumer Behavior