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Philip HOLDEN

Visiting Professor

  • Communication & Culture Department

Curriculum vitae

Master's Degree in Marketing
University of Greenwich, Great Britain (2012)

Bachelor of Science
University College London, Great Britain (1983)

Publications

HOLDEN, P. (2014). How Social is Social Marketing: an invitation to reflexive theory Australian Association for Social Marketing., The Biennial International Social Marketing Conference.

HOLDEN, P., & WILDE , N. (2010). The Football Replica Shirt as a Major Contributor to Brand Value in the Global Football Market., 2nd International Conference on Brand Management.

Scientific activities

Reviewer for an academic journal :

  • Journal of Islamic Marketing

Reviewer for a scientific conference :

  • Social Marketing track for Academy of Marketing Conference