Master's Degree in Marketing
University of Greenwich, Great Britain (2012)
Bachelor of Science
University College London, Great Britain (1983)
Visiting Professor - Spring/Summer School
Audencia Business School, France, Since 2016
Senior Lecturer in Marketing
University of Westminster, Great Britain, Since 1998
Other professional experience
Charities Aid Foundation,Great Britain, 1991 - 1998
Davies Holden Partnership Limited,Great Britain, 1985 - 1991
NPI (National Provident Institution) ,Great Britain, 1983 - 1985
BPCC Whitefriars Press,Great Britain, 1982 - 1983
HOLDEN, P. (2014). How Social is Social Marketing: an invitation to reflexive theory Australian Association for Social Marketing., The Biennial International Social Marketing Conference.
HOLDEN, P., & WILDE , N. (2010). The Football Replica Shirt as a Major Contributor to Brand Value in the Global Football Market., 2nd International Conference on Brand Management.