Professeur
Responsable de département Marketing
PhD
Université de Genève, Suisse (2010)
Master en Management
EDHEC Business School, France (1996)
Academic Experience
Responsable de département Marketing
Audencia Business School, France,
Since 2022
Responsable Pédagogie - Département Marketing
Audencia Business School, France,
2016 - 2022
Responsable Pôle de Spécialisation "Marketing"
Audencia Business School, France,
2011 - 2016
Responsable de Majeure, Département Marketing
Audencia Business School, France,
2011 - 2016
Chercheur post-doc
EDHEC Business School,
2010 - 2011
Enseignante MSc Marketing "Strategies fo disruptive innovation"
EDHEC Business School,
2006 - 2010
Enseignante Master en gestion "Comportement du consommateur"
Université de Genève,
2006 - 2010
Assistante pédagogique et recherche en marketing
Université de Genève,
2005 - 2010
Coordinatrice de programme, Stratégie marketing, E-commerce et Communication
Université de Genève,
2005 - 2007
Other professional experience
Account manager
Beijaflore Center, Conseil en management,France,
2001 - 2003
Ingénieur commercial, puis Account manager
Capgemini,France,
1997 - 2001
Responsable Marketing & Communication
Capgemini,France,
1996 - 1997
2021
DEL BUCCHIA, C., LANCELOT MILTGEN, C., RUSSELL, C., BURLAT, C. (2021) . Empowerment as Latent Vulnerability in Techno-Mediated Consumption Journeys, Journal of Business Research, 124 (January 2021), 629-651
2020
ROJAS GAVIRIA, P., DEL BUCCHIA, C., QUENTAL, C. (2020) . The Foreigner Within Us’: Catharsis Amid Horror and Confusion in Menopause, Advances in Consumer Research, 48 1106-1111
DEL BUCCHIA, C., MOLANDER, S., PENALOZA, L. (2020) . ‘We've decided it all together’: How mothers empower themselves in collaboration with their children, Advances in Consumer Research, 47 367-371
2018
DEL BUCCHIA, C., LANCELOT MILTGEN, C., RUSSEL, C., BURLAT, C. (2018) . Exploring consumers' technology dreams and nightmares: A collage elicitation study, Advances in Consumer Research, 46 (-), 491-492
2016
DEL BUCCHIA, C., PENALOZA, L. (2016) . 'No, I won’t eat that!' Parental self-transformation in clashes of role enactment and children’s will, Journal of Business Research, 69 (1), 145-154
2012
GUILLARD, V., DEL BUCCHIA, C. (2012) . When Online Recycling Enables Givers to Escape the Tensions of the Gift Economy, Research in Consumer Behavior, 14 47-65
GUILLARD, V., DEL BUCCHIA, C. (2012) . How about giving my things away over the Internet? When Internet makes it easier to give things away, Advances in Consumer Research, 40 630-631
LANCELOT MILTGEN, C., DEL BUCCHIA, C., RUSSEL, C., BURLAT, C. (2018). Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study. Association for Consumer Research Conference.
DEL BUCCHIA, C., & PENALOZA, L. (2016). Mothers’ tales of family dinners: insights into how consumption changes roles., 13th Gender, Marketing, and Consumer Research conference.
DEL BUCCHIA, C. (2015). No, I won’t eat that”: parents’ self-transformation in the face of role expectations and children’s will., 8th Workshop on Interpretive Consumer Research.
DEL BUCCHIA, C., & PENALOZA, L. (2013). Parents as Domesticators and Domesticated: Negotiation of practices and meanings in family meals., 8th Consumer Culture Theory Conference.
DEL BUCCHIA, C., GUILLARD, V., & DELACROIX, E. (2012). Quand les individus ont recours à de nouveaux modes de circulation des objets d'occasion., 28ème Congrès International de l’Association Française du Marketing (AFM).
DEL BUCCHIA, C., GUILLARD, V., & DELACROIX, E. (2012). How about giving my things away over the Internet? When Internet makes it easier to give things away., 7th Consumer Culture Theory Conference.
ROUX, M., DEL BUCCHIA, C. (2021). Launch of a sustainable sneaker. Which effective positioning on the sustainability market?. The launch of Sessile brand by La Manufacture, Eram Group. CCMP, M2132(GB).
ROUX, M., DEL BUCCHIA, C. (2021). Lancement d’une basket responsable. Quel positionnement efficace sur le marché durable ?. Le lancement de la marque Sessile par la Manufacture, groupe Eram.. CCMP, M2132.
DEL BUCCHIA, C., LAUNOIS, A., VACHERET, E., BORDAS, A. (2018). TBS, une stratégie omnicanal. CCMP, M2022.
DEL BUCCHIA, C., MARS, M.-C. (2017). Comptoir des Cotonniers, le défi omnicanal. CCMP, M1932.
Articles
DEL BUCCHIA, C. (2017). Séduire les enfants sans susciter le rejet des parents. Stratégies.
DEL BUCCHIA, C. (2017). Le repas devient interactif et ludique. Stratégies (1889).
DEL BUCCHIA, C. (2016). Zoom sur l'enfant consommateur. Journal des Grandes Ecoles et Universités.
Reviewer revue académique
Journal of Marketing Management (2019) , 01/01/2019
Journal of Business Research (2017) , 10/07/2017
Décisions Marketing (2017) , 02/07/2017
Journal of Consumer Research (JCR) (2015)
Advances in Consumer Research (ACR) (2015)
Revue de l’Organisation Responsable (ROR) (2015)
Revue Française de Gestion (RFG) (2015)
European Marketing Academy Conference (EMAC) (2015)