Céline DEL BUCCHIA

Professeur

  • Département Marketing

Responsable de département Marketing

Curriculum vitae

PhD
Université de Genève, Suisse (2010)

Master en Management
EDHEC Business School, France (1996)

Publications

2021

DEL BUCCHIA, C., LANCELOT MILTGEN, C., RUSSELL, C., BURLAT, C. (2021) . Empowerment as Latent Vulnerability in Techno-Mediated Consumption Journeys, Journal of Business Research, 124 (January 2021), 629-651

2020

ROJAS GAVIRIA, P., DEL BUCCHIA, C., QUENTAL, C. (2020) . The Foreigner Within Us’: Catharsis Amid Horror and Confusion in Menopause, Advances in Consumer Research, 48 1106-1111

DEL BUCCHIA, C., MOLANDER, S., PENALOZA, L. (2020) . ‘We've decided it all together’: How mothers empower themselves in collaboration with their children, Advances in Consumer Research, 47 367-371

2018

DEL BUCCHIA, C., LANCELOT MILTGEN, C., RUSSEL, C., BURLAT, C. (2018) . Exploring consumers' technology dreams and nightmares: A collage elicitation study, Advances in Consumer Research, 46 (-), 491-492

2016

DEL BUCCHIA, C., PENALOZA, L. (2016) . 'No, I won’t eat that!' Parental self-transformation in clashes of role enactment and children’s will, Journal of Business Research, 69 (1), 145-154

2012

GUILLARD, V., DEL BUCCHIA, C. (2012) . When Online Recycling Enables Givers to Escape the Tensions of the Gift Economy, Research in Consumer Behavior, 14 47-65

GUILLARD, V., DEL BUCCHIA, C. (2012) . How about giving my things away over the Internet? When Internet makes it easier to give things away, Advances in Consumer Research, 40 630-631

LANCELOT MILTGEN, C., DEL BUCCHIA, C., RUSSEL, C., BURLAT, C. (2018). Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study. Association for Consumer Research Conference.

DEL BUCCHIA, C., & PENALOZA, L. (2016). Mothers’ tales of family dinners: insights into how consumption changes roles., 13th Gender, Marketing, and Consumer Research conference.

DEL BUCCHIA, C. (2015). No, I won’t eat that”: parents’ self-transformation in the face of role expectations and children’s will., 8th Workshop on Interpretive Consumer Research.

DEL BUCCHIA, C., & PENALOZA, L. (2013). Parents as Domesticators and Domesticated: Negotiation of practices and meanings in family meals., 8th Consumer Culture Theory Conference.

DEL BUCCHIA, C., GUILLARD, V., & DELACROIX, E. (2012). Quand les individus ont recours à de nouveaux modes de circulation des objets d'occasion., 28ème Congrès International de l’Association Française du Marketing (AFM).

DEL BUCCHIA, C., GUILLARD, V., & DELACROIX, E. (2012). How about giving my things away over the Internet? When Internet makes it easier to give things away., 7th Consumer Culture Theory Conference.

ROUX, M., DEL BUCCHIA, C. (2021). Launch of a sustainable sneaker. Which effective positioning on the sustainability market?. The launch of Sessile brand by La Manufacture, Eram Group. CCMP, M2132(GB).

ROUX, M., DEL BUCCHIA, C. (2021). Lancement d’une basket responsable. Quel positionnement efficace sur le marché durable ?. Le lancement de la marque Sessile par la Manufacture, groupe Eram.. CCMP, M2132.

DEL BUCCHIA, C., LAUNOIS, A., VACHERET, E., BORDAS, A. (2018). TBS, une stratégie omnicanal. CCMP, M2022.

DEL BUCCHIA, C., MARS, M.-C. (2017). Comptoir des Cotonniers, le défi omnicanal. CCMP, M1932.

Articles

DEL BUCCHIA, C. (2017). Séduire les enfants sans susciter le rejet des parents. Stratégies.

DEL BUCCHIA, C. (2017). Le repas devient interactif et ludique. Stratégies (1889).

DEL BUCCHIA, C. (2016). Zoom sur l'enfant consommateur. Journal des Grandes Ecoles et Universités.

Scientific activities

Reviewer revue académique

Journal of Marketing Management (2019) , 01/01/2019

Journal of Business Research (2017) , 10/07/2017

Décisions Marketing (2017) , 02/07/2017

Journal of Consumer Research (JCR) (2015)

Advances in Consumer Research (ACR) (2015)

Revue de l’Organisation Responsable (ROR) (2015)

Revue Française de Gestion (RFG) (2015)

European Marketing Academy Conference (EMAC) (2015)

Awards and Honors

  • Prix de l'innovation pédagogique , 2019
  • Prix Top Cas Marketing CCMP 2018 , 2018
  • Prix AFM CCMP 2017 de la meilleure étude de cas en marketing , 2017
  • Coach de l’équipe Audencia pour le Prix l’Oréal Brandstorm, 1ère place française, 3ème place internationale. , 2015
  • Prix de l’innovation pédagogique, Audencia , 2012
  • Swiss National Science Foundation, bourse de recherche pour une année post doctorale (28 K€) , 2010
  • University of Geneva, “Subside tremplin”, bourse d’excellence pour l’accompagnement des femmes dans une carrière académique (10 K€) , 2009