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Catherine MOREL

Associate Professor

  • Communication & Culture Department

Director of the Msc in Management and Entrepreneurship in the Creative Economy

Teaching Domains

Marketing
Culture

Research Domains

Marketing
Innovation and Entrepreneurship

Curriculum vitae

PhD
Sheffield Hallam University, Great Britain (2003)

The evolution of corporate support of the arts in France

MA in International Marketing and Languages (English and German)
Université d'Amiens, France (1987)

BA Hons in Modern Languages (English and German)
Université de Valenciennes, France (1986)

Diploma in Training Management
University of Strathclyde, Great Britain

Publications

2005

MOREL, C. (2005) . Can French corporations ever become legitimate cultural partners?, International Journal of Cultural Policy, 11 (2), 199-213

2003

MOREL, C. (2003) . Cultural democratisation in France: The business of business?, Modern and Contemporary France, 11 (1), 21-32

MOREL, C. (2013). The art fair as a metaphor of the art world., The Routledge Companion to Arts Marketing. Routledge.

RYAN , A., MOREL, C., & LUONILA, M. (2018). Place, Branding and Cities of Culture: considering the role of business engagement., Partnership 2018, 6th International Symposium on Cross Sector Social Interactions.

KNIGHT, H., RYAN, A., & MOREL, C. (2018). Value co-creation in arts and business collaborations: integrating the end beneficiary voice., 17th International Arts, Heritage, Nonprofit and Social Marketing Colloquium.

MAIRESSE, P., & MOREL, C. (2018). Managing the relation between routines and creativity., British Academy of Management.

MOREL, C., RYAN, A., LUONILA , M., & TAHTINEN, J. (2017). Narrating City Futures: on the formation of sponsorship networks and their roles in realising the tourism benefits of hosting mega cultural events., Heritage, Tourism and Hospitality International Conference.

BILLIER, D., LE RENDU-LIZEE, C., MOREL, C., & STERVINOU, S. (2016). Collective entrepreneurship in the French Cultural and Creative Industries: The pros and cons of cooperatives., Institute for Small Business Entrepreneurship Conference (ISBE).

MOREL, C. (2016). The relationships between the new professional corporate collectors and the contemporary art market., Colloque "Art et argent : financement du travail artistique et enjeux socio-esthétiques" la Sorbonne, Centre de recherches sur les arts et le langage (CRAL), CNRS-EHESS.

STERVINOU, S., BILLIER, D., LE RENDU-LIZEE, C., & MOREL, C. (2016). Collective entrepreneurship in the French Cultural and Creative Industries: The pros and cons of cooperatives., Institute for Small Business Entrepreneurship Conference (ISBE).

MOREL, C., GOMBAULT, A., & LIVAT PÉCHEUX, F. (2015). Corporate support of the arts in France; a local affair?., Macro marketing conference.

BILLIER, D., LE RENDU-LIZEE, C., MOREL, C., & STERVINOU, S. (2015). Mutualisation et coopération : oeuvrer autrement dans la culture., Congrès AIMAC (Association Internationale du Management des Arts et de la Culture).

LE RENDU-LIZEE, C., MOREL, C., & STERVINOU, S. (2015). Entreprendre dans la culture: expérimentations collectives., Conference AEI 2015 (table ronde).

MOREL, C., GOMBAULT, A., & PECHEUX-LIVAT, F. (2015). Cultural patronage and sponsorship in France: the new pragmatism of cultural organisations., XIIIth International Conference on Arts & Cultural Management (AIMAC).

MOREL, C. (2015). Corporate Support of the Arts in France, A local affair?., 40th Conference of Macromarketing.

LIVAT-PECHEUX, F., GOMBAULT, A., & MOREL, C. (2014). Corporate Patronage and Sponsorship of the arts: evidence from French Firms., 18th International Conference on Cultural Economics.

MOREL, C. (2014). Contemporary art fairs: market places and experiential spaces., 47th Academy of Marketing Conference.

MOREL, C. (2008). Whistler while at work. On the role of art collections in corporate identity and HR management., 1st Workshop on Imagining Business.

GIRARD, C., & MOREL, C. (2006). Individual shareholders’ perceptions of corporate social responsibility as a segmentation tool., Conference of British Academy of Management.

GIRARD, C., & MOREL, C. (2006). Mécénat et actionnariat : le cas TOTAL., 5ème Congrès International de Gouvernance "Capital humain et capital financier".

MOREL, C. (2005). Enjeux et limites : le mécénat comme élément de la diplomatie culturelle de l’entreprise ?., Conférence Nationale organisée par le Ministère de la Culture "Mécénat et management : une rencontre insolite".

MOREL, C. (2004). Brand positioning through art event sponsorship: Can a US soft drink multinational successfully position itself as a credible art supporter in France?., 9th International Conference on Corporate and Marketing Communication (CMC).

MOREL, C. (2004). Animation d'une table ronde : le mécénat est-il à la portée de tous les établissements ?., Forum Ptolémée, Forum pour le développement des musées, sites patrimoniaux et équipements culturels.

MOREL, C. (2004). Les entreprises et la culture en France : une affaire d'Etat ?., Colloque Le Parvis "Faut-il avoir peur du financement privé de la culture ? Le mécénat, une opportunité ou un leurre ?".

MOREL, C. (2004). Will businesses ever become legitimate partners in the financing of the arts in France?., 3rd International Conference on Cultural Policy Research.

MOREL, C. (2003). Can French corporations ever become legitimate cultural partners?., Colloque AUDENCIA Nantes - "Responsabilité globale, un nouveau modèle de régulation de l'entreprise ?".

STERVINOU, S., MOREL, C., & VACHERET, E. (2018). BlaBlaCar, un développement le pied au plancher (Version digitale; en français et en anglais). CCMP, G1946.

Articles

MOREL, C., & MAIRESSE, P. (2018). The art of management. Arts Professional.

MOREL, C. (2017). Creative Accounting. Economia. Journal of the ICAEW.

MOREL, C. (2015). Expert: art collectors make money on exceptional terms. Russia Business.

MOREL, C. (2015). Nos musées ont fait leur révolution marketing. Challenges.

MOREL, C. (2015). L'entreprise collectionneuse d'art et d'artistes. The Conversation.

MOREL, C. (2010). I want to challenge the idea of creativity French Business School tries to jazz up the idea of management. The Independant (UK).

Professional Conferences

MOREL, C. (2017). Université Jules Verne, MEDEF. In Medef (Ed.).

Broadcasts

Scientific activities

Reviewer for a scientific conference :

  • 6th biennial International Symposium on Cross-Sector Social Interactions (CSSI 2018) (2018-2018)
  • 3rd Abbé Grégoire Innovation Days (2018-2018)

Awards and Honors

  • Prix des Meilleurs Cas CCMP 2018 , 2018
  • Prize of Top case studies , 2017

Doctoral supervision

Thesis Jury Member

- 2015, Monika Musial : EXPLORING THE ORGANIZING OF WORK FOR CREATIVE INDIVIDUALS The paradox of art and business in creative industries
University of Eastern Finland, Finland