Research in business schools aims to be academically sound and at the same time applicable. The pandemic, that challenged the way we live, work and do business, could not be the exception to this. Faculty at Audencia is contributing to this effort by producing and disseminating useful research on the above topic. Here are some of the many examples.
Emilios Galariotis, professor in Finance and Assistant Dean for Research, was able to accurately predict the end of the first wave of the pandemic, thus informing businesses on timing the return to normality. He was also able to deliver a classification of countries based on their efficiency in containing the virus, useful for international investors, tourism, trade etc. In both cases, he collaborated with engineering schools abroad and our Affiliate Faculty Constantin Zopounidis. Ramzi Benkraiem, professor in Finance, also is working on the crisis and SMEs, while Alexandre Garel treated the question of what can make firms more resilient to the Covid-19 crisis. Koen De Bock proposed business failure prediction models under such crises.
Raffaele Filieri looked into changes in customer preferences during such crises, while Florence Touzé, associate professor in Communication and Culture, looked at the impact on companies’ communication: both of these questions are key for managers and investors alike. There were several outputs linked to the impact on consumer perceptions of local products in the advent of COVID. For instance, an article written by Cindy Lombart and Blandine Labbé-Pinlon, associate professor and professor in Marketing, with results that can accompany consumers during the post-lockdown period; or how different virtual store environments versus physical ones may gain even more importance in the current context.
Thibaut Bardon shared in the media his research on how people construct their self-identity linked to their work in times of crises such as COVID-19 (top 5 article, in the influential Harvard Business Review for 2020 so far). Others, also focused on humans such as in this article written by Sophie Hennekam, professor in Management, or on gender performance and the transition during the lockdown towards more egalitarian households; Elvira Periac, assistant professor in Management, wrote about the need for political collaboration in Europe in the aftermath of this crisis in research terms.
Jennifer Goodman, along with Delphine Gibassier and Céline Louche, published recent concerns that COVID-19 has given rise to the unethical promotion of single-use plastics as a health-care solution rather than a problem. Christian Voegtlin’s forthcoming work in the Academy of Management Perspectives looks into responsible innovation in the advent of the new coronavirus pandemic with important results linked to sustainability and the current reality.
On another important theme, during the current COVID-19 pandemic, hospitals generated six times more medical waste, and Michalis Giannakis’s work to appear in Computers & Industrial Engineering provides a waste management robust ranking method based on multicriteria analysis offering the best possible treatment of the problem. Moreover, the Business and society department invited two editors of leading entrepreneurship journals to present to, and exchange with, our faculty on how COVID will influence research (the two editors are Susan Marlow, EU Editor of Entrepreneurship Theory and Practice, 4*, and Alistair Anderson, Audencia affiliate faculty, and Editor of Entrepreneur and Regional Development, 3*). Claire Champenois, Yuliya Shymko, and Natalia Vershinina are working on the experiences of remote work during the lockdown in startups and in larger firms, in different countries. They are addressing issues such as productivity, isolation, autonomy, belonging and how the latter three play out at the level of organisational resilience.