Jeanine CHANG

Assistant Professor

  • Marketing

Shenzhen Audencia Business School (SABS)


Marketing strategy (B2B)
Inter-firm relationships
Knowledge and innovation
Social responsibility and marketing ethics
International marketing
Marketing management
Marketing research
Marketing ethics
Digital marketing

Curriculum vitae

PhD in Marketing
City University of Hong Kong (2015)

MS in Retailing and Consumer Sciences
The University of Arizona, US (2005)

BS in Management
Peking University, Beijing, China (1999)



CHANG, J. (2017). The effects of buyer-supplier's collaboration on knowledge and product innovation. Industrial Marketing Management, 65, 129-143.


Wang, J., Li, J. J., and Chang, J., (2016) Product Co-development in an Emerging Market: The Role of Buyer-Supplier Compatibility and Institutional Environment, Journal of Operations Management, 46, 69-83.


Chang, J., Bai, X., and Li, J. J. (2015), The Influence of Institutional Forces on IJVs' Foreign Parents' Opportunism and IJVs' Relationship Extendedness, Journal of International Marketing, 23(2), 73-93.

Chang, J., Bai, X., and Li, J. J. (2015), The Influence of Leadership on Product and Process Innovation in China: The Contingent Role of Knowledge Acquisition Capability, Industrial Marketing Management, 50, 18-29.

Bai, X., and Chang, J. (2015), Corporate Social Responsibility and firm Performance: The Mediating Role of Marketing Competence and the Moderating role of Market Environment, Asia Pacific Journal of Management, 32(2), 505-530.

Scientific activities

Member of:

  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)