University of Oxford, Great Britain
Sheffield Hallam University, Great Britain
MSc in Economics
University of National and World Economy, Bulgaria
Saïd Business School - Oxford UniversitY, 2002 - 2010
Senior Lecturer in Marketing
Sheffield Business School, 1995 - 2010
Other professional experience
Marketing Consultant for many international companies
1993 - 2010
Bank Relations Manager
HVB Bank Biochim,Bulgaria, 1991 - 1992
University of Oxford, Great Britain, 2006
Keele Management School - University of Keele, Great Britain, 2005
Latchezar HRISTOV, J. REYNOLDS (2015) . Perceptions and Practices of Innovation in Retailing: challenges of definition and measurement, International Journal of Retail and Distribution Management, 43 (2), 126-147
Latchezar HRISTOV (2015) . John Dawson and Masao Mukoyama. Global Strategies in Retailing: Asian and European Experiences, Journal of Marketing channels, 22 (3), 239-241
HRISTOV, L. (2016). Responsible Innovation: avenues for academics and practitioners., Workshop organised by the Community Animation and Social Innovation Centre (CASIC) of Keele University and the Arts and Humanities Research Council.
HRISTOV, L. (2016). Innovation in Retailing: exploring practices and measurement through multiple case study analysis., Data Science Laboratory International Workshop.
HRISTOV, L. (2016). Creativity and Innovation in Fashion Retailing., Kansai University Global Fashion Business Workshop.
HRISTOV, L. (2012). Processes of Innovation in Retailing: management perceptions and organisational practices., Research seminar of Culture, Organisation and Markets research group.
HRISTOV, L. (2012). Processes of innovation in retailing: management perceptions and organisational practices., Séminaire de Recherche "Les jeudis de la Recherche".
HRISTOV, L. (2012). Processes of Innovation in Retailing: management perceptions and organisational practices., Academy of Marketing Conference 2012.
HRISTOV, L., & REYNOLDS, J. (2011). Perceptions of Meaning and Measures in Retail Innovation., Academy of Marketing Conference 2011.