Koen DE BOCK

Associate Professor

  • Marketing Department

Curriculum vitae

PhD in Applied Economics (Marketing)
University of Ghent, Belgium (2010)

MSc in Marketing Analysis
University of Ghent, Belgium (2006)

MSc in Applied Economics
University of Antwerp, Belgium (2005)

BSc in Applied Economics
University of Antwerp, Belgium (2003)

Publications

Forthcoming

Arno DE CAIGNY, Kristof COUSSEMENT, K. DE BOCK (2018) . A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees, European Journal of Operational Research

2018

Stijn GEUENS, Kristof COUSSEMENT, Koen DE BOCK (2018) . A framework for configuring collaborative filtering-based recommendations derived from purchase data, European Journal of Operational Research, 265 (1), 208-218

2017

Koen DE BOCK (2017) . The best of two worlds: Balancing model strength and comprehensibility in business failure prediction using spline-rule ensembles, Expert Systems with Applications, 90 23-39

Scientific activities

Reviewer for an academic journal :

  • Academy of Marketing Science
  • Journal of Business Research
  • European Journal of Operational Research
  • Pattern Recognition Letters
  • Expert Systems with Applications