Jeanine CHANG

Assistant Professor

  • Marketing Department

Teaching Domains

Marketing strategy (B2B)
Inter-firm relationships
Marketing innovation
Social responsibility and marketing ethics
International marketing
Digital marketing

Research Domains

Marketing strategy (B2B)
Inter-firm relationships
Marketing innovation
Social responsibility and marketing ethics
International marketing
Digital marketing

Curriculum vitae

PhD
City University of Hong Kong, China (PRC) (2015)

MS in Retailing and Consumer Sciences
University of Arizona, United States of America (2005)

BS in Management
Peking University, China (PRC) (1999)

Publications

2017

Jeanine CHANG (2017) . The effects of buyer-supplier's collaboration on knowledge and product innovation, Industrial Marketing Management, 65 129-143

Scientific activities

Member of an academic association :

  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)