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Jeanine CHANG

Assistant Professor

  • Marketing Department

Teaching Domains

Marketing strategy (B2B)
Inter-firm relationships
Marketing innovation
Social responsibility and marketing ethics
International marketing
Digital marketing

Research Domains

Marketing strategy (B2B)
Inter-firm relationships
Marketing innovation
Social responsibility and marketing ethics
International marketing
Digital marketing

Curriculum vitae

PhD
City University of Hong Kong, China (PRC) (2015)

MS in Retailing and Consumer Sciences
University of Arizona, United States of America (2005)

BS in Management
Peking University, China (PRC) (1999)

Publications

2017

CHANG, J. (2017) . The effects of buyer-supplier's collaboration on knowledge and product innovation, Industrial Marketing Management, 65 129-143

2016

WANG, J., LI, J., CHANG, J. (2016) . Product co-development in an emerging market: The role of buyer-supplier compatibility and institutional environment, Journal of Operations Management, 46 69-83

2015

CHANG, J., BAI, X., LI, J. (2015) . The Influence of Institutional Forces on IJVs’ Foreign Parents’ Opportunism and IJVs’ Relationship Extendedness, Journal of International Marketing, 23 (2), 73-93

CHANG, J., BAI, X., LI, J. (2015) . The Influence of Leadership on Product and Process Innovation in China: The Contingent Role of Knowledge Acquisition Capability, Industrial Marketing Management, 50 18-29

BAI, X., CHANG, J. (2015) . Corporate Social Responsibility and firm Performance: The Mediating Role of Marketing Competence and the Moderating role of Market Environment, Asia Pacific Journal of Management, 32 (2), 505-530

Scientific activities

Member of an academic association :

  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)