Catherine MOREL

Associate Professor

  • Communication & Culture Department

Director of the Msc in Management and Entrepreneurship in the Creative Economy

Curriculum vitae

PhD
Sheffield Hallam University, Great Britain (2003)

The evolution of corporate support of the arts in France

MA in International Marketing and Languages (English and German)
Université d'Amiens, France (1987)

BA Hons in Modern Languages (English and German)
Université de Valenciennes, France (1986)

Diploma in Training Management
University of Strathclyde, Great Britain

Publications

2005

MOREL, C. (2005) . Can French corporations ever become legitimate cultural partners?, International Journal of Cultural Policy, 11 (2), 199-213

2003

MOREL, C. (2003) . Cultural democratisation in France: The business of business?, Modern and Contemporary France, 11 (1), 21-32

STERVINOU, S., BILLIER, D., LE RENDU-LIZEE, C., & MOREL, C. (2016). Collective entrepreneurship in the French Cultural and Creative Industries: The pros and cons of cooperatives., Institute for Small Business Entrepreneurship Conference (ISBE).

MOREL, C. (2016). The relationships between the new professional corporate collectors and the contemporary art market., Colloque "Art et argent : financement du travail artistique et enjeux socio-esthétiques" la Sorbonne, Centre de recherches sur les arts et le langage (CRAL), CNRS-EHESS.

BILLIER, D., LE RENDU-LIZEE, C., MOREL, C., & STERVINOU, S. (2016). Collective entrepreneurship in the French Cultural and Creative Industries: The pros and cons of cooperatives., Institute for Small Business Entrepreneurship Conference (ISBE).

LE RENDU-LIZEE, C., MOREL, C., & STERVINOU, S. (2015). Entreprendre dans la culture: expérimentations collectives., Conference AEI 2015 (table ronde).

MOREL, C. (2015). Corporate Support of the Arts in France, A local affair?., 40th Conference of Macromarketing.

MOREL, C., GOMBAULT, A., & PECHEUX-LIVAT, F. (2015). Cultural patronage and sponsorship in France: the new pragmatism of cultural organisations., XIIIth International Conference on Arts & Cultural Management (AIMAC).

BILLIER, D., LE RENDU-LIZEE, C., MOREL, C., & STERVINOU, S. (2015). Mutualisation et coopération : oeuvrer autrement dans la culture., Congrès AIMAC (Association Internationale du Management des Arts et de la Culture).

MOREL, C. (2014). Contemporary art fairs: market places and experiential spaces., 47th Academy of Marketing Conference.

LIVAT-PECHEUX, F., GOMBAULT, A., & MOREL, C. (2014). Corporate Patronage and Sponsorship of the arts: evidence from French Firms., 18th International Conference on Cultural Economics.

MOREL, C. (2008). Whistler while at work. On the role of art collections in corporate identity and HR management., 1st Workshop on Imagining Business.

GIRARD, C., & MOREL, C. (2006). Individual shareholders’ perceptions of corporate social responsibility as a segmentation tool., Conference of British Academy of Management.

GIRARD, C., & MOREL, C. (2006). Mécénat et actionnariat : le cas TOTAL., 5ème Congrès International de Gouvernance "Capital humain et capital financier".

MOREL, C. (2005). Enjeux et limites : le mécénat comme élément de la diplomatie culturelle de l’entreprise ?., Conférence Nationale organisée par le Ministère de la Culture "Mécénat et management : une rencontre insolite".

MOREL, C. (2004). Les entreprises et la culture en France : une affaire d'Etat ?., Colloque Le Parvis "Faut-il avoir peur du financement privé de la culture ? Le mécénat, une opportunité ou un leurre ?".

MOREL, C. (2004). Brand positioning through art event sponsorship: Can a US soft drink multinational successfully position itself as a credible art supporter in France?., 9th International Conference on Corporate and Marketing Communication (CMC).

MOREL, C. (2004). Animation d'une table ronde : le mécénat est-il à la portée de tous les établissements ?., Forum Ptolémée, Forum pour le développement des musées, sites patrimoniaux et équipements culturels.

MOREL, C. (2004). Will businesses ever become legitimate partners in the financing of the arts in France?., 3rd International Conference on Cultural Policy Research.

MOREL, C. (2003). Can French corporations ever become legitimate cultural partners?., Colloque AUDENCIA Nantes - "Responsabilité globale, un nouveau modèle de régulation de l'entreprise ?".

STERVINOU, S., MOREL, C., & VACHERET, E. (2018). BlaBlaCar, un développement le pied au plancher (Version digitale; en français et en anglais). CCMP.

Articles

MOREL, C. (2015). Expert: art collectors make money on exceptional terms. Russia Business.

Conferences

MAIRESSE, P., & MOREL, C. (2018). Managing the relation between routines and creativity., British Academy of Management.