Latchezar HRISTOV

Professeur associé


Stratégie marketing
Gestion de l'innovation et développement de nouveaux produits
Gestion des ventes et innovation
Théorie des organisations
Marketing des nouveaux produits
Vente internationale et innovation

Curriculum vitae

PhD en Etudes de Gestion
Saïd Business School - Université d'Oxford (Royaume-Uni)

Sheffield Business School - Université de Sheffield Hallam (Royaume-Uni)

MSc en Sciences Economiques
Université d'Economie Nationale et Mondiale, Sofia (Bulgarie)



HRISTOV, L. (2015). John Dawson and Masao Mukoyama. Global Strategies in Retailing: Asian and European Experiences. Journal of Marketing Channels, 22(3), 239-241. 

HRISTOV, L., & REYNOLDS, J. (2015). Perceptions and Practices of Innovation in Retailing: challenges of definition and measurement. International Journal of Retail and Distribution Management, 43(2), 126-147.


HRISTOV, L., REYNOLDS, J., (2009). Are there barriers to innovation in retailing? The International Review of Retail, Distribution and Consumer Research 19(4): 317-330.


HRISTOV, L., REYNOLDS, J., HOWARD, E., CUTHBERTSON, C. (2007). Perspectives on retail format innovation: Relating theory and practice. International Journal of Retail and Distribution Management 35(8): 647-660.

HRISTOV, L., CROPPER, A. (2000). Hirefone: from a business concept to an international player. in Jobber, D. (2001) Principles and Practice of Marketing, (Third Edition). Maidenhead, McGraw Hill.

HRISTOV, L., GILLIGAN, C. (1998). Netto: Expanding a market niche. in Jobber, D. (1998) Principles and Practice of Marketing, (Second Edition).  Maidenhead, McGraw Hill.

HRISTOV, L., GILLIGAN, C.(1998). Alcan aluminium Can Recycling: The launch of a new concept. in Jobber, D. (1995) Principles and Practice of Marketing, Maidenhead, McGraw Hill.

Nombreuses communications au sein de :

  • Academy of Marketing
  • European Association for Education and Research in Commercial Distribution (EAERCD)
  • European Institute of Retailing and Services Studies (EIRASS)

HRISTOV, L. (2013). Benetton 2.0: re-energising a retail fashion brand. Interview with Franco Furno, CEO of Benetton. The Retail Digest,  20 (1, 2012/13).

HRISTOV, L. (2007). Innovating as a retailer: Executive perspectives. The European Retail Digest (55).

HRISTOV, L. (2005). Driven by corporate principles and their obsession about customers and quality: Interview with Claude Hauser, Chairman of the board of the Federation of Migros Cooperatives. The European Retail Digest (44).

HRISTOV, L. (2005). The contribution of food retailing to society and to the economy. The European Retail Digest (44) (with E. Howard et al.).

HRISTOV, L. (2004). Food retailing: Impact on society and the economy. Executive Outlook 4 (3): 38-51 (with C. Cuthbertson et al.).

HRISTOV, L. (2004). Building a strong retailer brand across markets: Interview with Mads Krage, Chairman of Netto. The European Retail Digest(41).

HRISTOV, L. (2003). Growing a supermarket concept in a discounter dominated Grocery Market, Interview with John Rix, CEO of Kaiser’s Tengelmann AG. The European Retail Digest (39).

Activités scientifiques

Membre de : 

  • Academy of Marketing (AOM)
  • Oxford Institute of Retail Management (OXIRM)