Jeanine CHANG

Professeur assistant

Shenzhen Audencia Business School (SABS)


Stratégie marketing
B to B
Innovation marketing
Marketing socialement responsable
Marketing international
Marketing digital

Curriculum vitae

PhD Marketing
City University, Hong Kong (2015)

MS Retailing and Consumer Sciences
Université d'Arizona, USA (2005)

BS Management
Peking University, Pékin, Chine (1999)



CHANG, J. (2017). The effects of buyer-supplier's collaboration on knowledge and product innovation. Industrial Marketing Management, 65, 129-143.


Wang, J., Li, J. J., and Chang, J., (2016) Product Co-development in an Emerging Market: The Role of Buyer-Supplier Compatibility and Institutional Environment, Journal of Operations Management, 46, 69-83.


Chang, J., Bai, X., and Li, J. J. (2015), The Influence of Institutional Forces on IJVs' Foreign Parents' Opportunism and IJVs' Relationship Extendedness, Journal of International Marketing, 23(2), 73-93.

Chang, J., Bai, X., and Li, J. J. (2015), The Influence of Leadership on Product and Process Innovation in China: The Contingent Role of Knowledge Acquisition Capability, Industrial Marketing Management, 50, 18-29.

Bai, X., and Chang, J. (2015), Corporate Social Responsibility and firm Performance: The Mediating Role of Marketing Competence and the Moderating role of Market Environment, Asia Pacific Journal of Management, 32(2), 505-530.


Activités scientifiques

Membre de :

  • American Marketing Association (AMA)
  • European Marketing Academy (EMAC)