Shenzhen Audencia Business School (SABS)
B to B
Marketing socialement responsable
CHANG, J. (2017). The effects of buyer-supplier's collaboration on knowledge and product innovation. Industrial Marketing Management, 65, 129-143.
Wang, J., Li, J. J., and Chang, J., (2016) Product Co-development in an Emerging Market: The Role of Buyer-Supplier Compatibility and Institutional Environment, Journal of Operations Management, 46, 69-83.
Chang, J., Bai, X., and Li, J. J. (2015), The Influence of Institutional Forces on IJVs' Foreign Parents' Opportunism and IJVs' Relationship Extendedness, Journal of International Marketing, 23(2), 73-93.
Chang, J., Bai, X., and Li, J. J. (2015), The Influence of Leadership on Product and Process Innovation in China: The Contingent Role of Knowledge Acquisition Capability, Industrial Marketing Management, 50, 18-29.
Bai, X., and Chang, J. (2015), Corporate Social Responsibility and firm Performance: The Mediating Role of Marketing Competence and the Moderating role of Market Environment, Asia Pacific Journal of Management, 32(2), 505-530.